Bortokali

Pay Per Click

Pay Per Click Marketing:

Pay per Click is an advertising model offered by the main search engines: Google, Yahoo, and MSN. They allow you to place bids on certain search terms, enabling you to easily direct new customers to your website based on their searches. When people search for the terms you’ve placed bids on, your ad will show up. Potential customers are then presented with the opportunity to click on it and be directed to your website.

“Pay per Click” means you only pay for the each visitor who lands on your website.

Why Pay Per Click Marketing?

• Very Qualified Prospects
  Your prospective customers find you when they are looking for what you are offering. With a Pay per Click campaign, you can choose your audience based on location and language. The timing couldn’t be better.
• Extremely Affordable
  You can start a campaign with a very small budget. Bidding on clicks is usually very affordable for most industries provided the campaign manager is knowledgeable about the industry.
• Instant Gratification
  With Pay per Click, you can set up a campaign and start getting qualified visitors in less than 15 minutes.

Why Work with Bortokali Marketing Group?

• We Care About what Really Matters
  We realize that metrics, such as the number of clicks an ad gets, the display position and the click-through rate, are secondary. The metric we really care about is profit. Either a campaign is profitable or it isn’t. We focus on what matters: making you money.
• We Give You the Tools to Make the Right Decisions
  Every two weeks we will send you a detailed report so you can see the overall performance of the campaign and the individual performance of each keyword. Based on this information, we will constantly optimize your campaigns. This way, every campaign will cost you less and make you more.
• Our Pay per Click Focuses on Pay per Click
  Our Pay per Click project leader has spent more than 18,000 hours managing Pay per Click campaigns for dozens of clients. Why? That’s his niche and he’s extremely good at it. If you already have a Pay per Click campaign in place, chances are you will get the same number of qualified visitors for half your current cost.

Our Process:

1. We analyze your business, your website, and your competitors’ websites.
2. We perform keyword research and uncover the best search terms: accurate descriptions of your business that create a large volume of searches with low competition.
3. We set up your campaign using the highest performing keywords and advanced bidding techniques.
4. We watch the campaign closely every single day to find out what keywords are performing and which ones aren’t. Based on that information, we optimize the campaign to minimize its cost and maximize its revenue.

Our Ideal Client:

• Knows that Pay per Click is an Investment, not an Expense
  Our Ideal Client knows that terms like “expensive” and “inexpensive” don’t apply to investments, but only to consumer goods. Our Ideal Client knows that an investment can be classified as “profitable” or “not profitable,” depending on whether the ROI is positive or negative. It’s understood that $5,000 in Pay per Click fees are not “too much” if they make $15,000 in return. Our Ideal Client cares more about how much they make and less about how much it will cost.
• Understands the Value of Pay per Click
  Our Ideal Client understands the potential of being found by hungry prospects at the right moment and that Pay per Click is one of the most effective tools currently available. Our Ideal Client is willing to pay top dollar to hire the best Pay per Click campaign managers on the market.
• Wants a Long Term Relationship with his Pay per Click Campaign Manager
  Our Ideal Client is serious about business and making money. He doesn’t want to make a “quick buck overnight.” He is committed to growing his business and wants to partner with the best Pay per Click campaign manager available.