Search Engine Optimization

Search Engine Optimization:

Search Engine Optimization, or SEO, refers to placing your website in the top positions of the search engines (Google, Yahoo, MSN) for the search terms that better describe your business.

Let’s say that you sell Jewelry in Seattle . You surely want people to find you first when they search on Google for “buy Jewelry in Seattle .”

Why Search Engine Optimization?

  • Very Qualified Prospects
    Your prospects find you when they are looking for what you have to offer them. Let’s say you are a DUI attorney in San Francisco and someone needs legal assistance with a DUI case. They search Google for “San Francisco DUI attorney,” and your website shows up first. They call you and you get the business. What could be better than getting calls from hungry prospects that need what you have to sell?
  • Extremely Affordable
    According to a study conducted by Marketing Sherpa, a first position in Google provides more revenue than a Super Bowl ad in most industries. In addition to that, a Super Bowl ad costs millions of dollars, while a first position on Google can be obtained for thousands, or sometimes even hundreds of dollars.

Why Bortokali Marketing Group?

  • We Care About what Really Matters
    Our focus is on revenue, not on first positions. We could get you a first position on Google for the search term “red wooden chair with black and blue suede” overnight, but it wouldn’t help you because no one will type that exact phrase. We don’t brag about how many first positions we’ve gotten for our clients but we do take a lot of pride in how much money we’ve made them.
  • We Give You the Tools to Make the Right Decisions
    Every two weeks we will send you a detailed report showing: the progress that you’ve made in the rankings, the revenue obtained through each of the keywords we are optimizing, how many new links we built for you, how many visitors your website received, where the visitors are located, what sections of the website they showed more interest in, what markets are more profitable, and other very useful metrics.
  • Our SEO team does just that: SEO
    The advantage of having an SEO team that focuses only on SEO is that they are on top of their game, always researching new techniques, testing, testing, and testing some more. Needless to say, their experience is priceless.

Our Process:

  1. We analyze your business, your website, and your competitors’ websites.
  2. We perform keyword research and uncover the best search terms: accurate descriptions of your business that create a large volume of searches with low competition.
  3. We optimize your existing website. Sometimes your website is well structured and we only need to make a couple of changes here and there. Sometimes we need to rebuild it from scratch.
  4. We create more optimized content if needed.
  5. We build hundreds of links and create more content on a regular basis to achieve the first position so you can stay there forever.

Our Ideal Client:

  • Understands that not All SEO Companies are the Same
    Our Ideal Client understands that there is a huge gap between the best-performing SEO companies and the average ones. Our Ideal Client requests case studies and references from at least three vendors and compares the first positions achieved by each one of them. This decision is based on results, not cost.
  • Knows that SEO is an Investment, not an Expense
    Our Ideal client knows that terms like “expensive” and “inexpensive” don’t apply to investments, they only apply to consumer goods. The Ideal Client knows that an investment can be classified as “profitable” or “not profitable”, depending on whether the ROI is positive or negative. An investment of $5,000 in SEO fees are not “too much” if they make $15,000 in return. Our Ideal Client cares more about potential revenue and less about how much it is going to cost.
  • Compares Apples with Apples
    Our Ideal Client doesn’t ask two companies to send him a quote for “Search Engine Optimization”. Instead, he asks for a detailed proposal that shows what each company is going to do for him. The company whose quote was 30% lower is offering to do a lot less work, making those first positions more difficult to achieve, if ever.
  • Wants a Long Term Relationship with his Search Engine Optimization Partner
    Our Ideal Client is serious about business and making money. He doesn’t want to make a “quick buck overnight;” he is committed to growing his business and wants to partner with us as the best Search Engine Optimization company available.
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