SEO is done through pay per click campaigns!
This is false! , search engine optimization is the process of improving traffic to your website and getting your site to rank higher in organic search by optimizing your content, title tags & your inbound links.
There is two factors in SEO- on page factors and off page factors.
On page factors, such as title tags, body content, anchor links and meta tags( Google just announced that they don’t look at meta tags any more!), those are the ones that you need to pay attention to the most, always keep in mind:content is king & linking is Freddie Mercury (I mean Queen!). Also, make sure you have between 250-1000 words on your page, to make it easy for spiders to find your page.
Off page factors, is like inbound linking, this is so important that Google takes it into consideration in page ranking, please keep in mind, not just any links, it needs to be relevant to your content as well, you can’t be a dentist & you are linking to belly-dancers website.
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