Google incorporating site speed in search rankings

By Ahmed Elbortoukaly on April 10th, 2010

Google has just announced that website speed will be considered in web search ranking. Although weight is given to site speed will be less than 2%, still Google encourages website owners to consider implementing site speed booster to make their websites rank higher on Google search. This however applies only to Google.com. And site speed is defined by Google as the speed by which websites responde to web requests.

Google also gave two major reasons why site speed is important – it improves user experience and satisfaction when visiting websites and it reduces operating costs.

To evaluate the speed of your site, you can use the following tools:

  • Page Speed, an open source Firefox/Firebug add-on that evaluates the performance of web pages and gives suggestions for improvement.
  • YSlow, a free tool from Yahoo! that suggests ways to improve website speed.
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