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Search Engine Ranking

SEO is done through pay per click campaigns!

This is false! , search engine optimization is the process of improving traffic to your website and getting your site to rank higher in organic search by optimizing your content, title tags & your inbound links.
There is two factors in SEO- on page factors and off page factors.
On page factors, such as title [...]

Google incorporating site speed in search rankings

Google has just announced that website speed will be considered in web search ranking. Although weight is given to site speed will be less than 2%, still Google encourages website owners to consider implementing site speed booster to make their websites rank higher on Google search. This however applies only to Google.com. [...]