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Search Engine Optimization

SEO is done through pay per click campaigns!

This is false! , search engine optimization is the process of improving traffic to your website and getting your site to rank higher in organic search by optimizing your content, title tags & your inbound links.
There is two factors in SEO- on page factors and off page factors.
On page factors, such as title [...]

Long tail VS. short tail keywords

Not all keywords are created equal. We hear a lot of debates those days about what type of keywords to use on your website. Should you use short or long tail keywords?
Well, first let’s find out what is short tailĀ  and what is long tail keywords.
Short tail keywords are normally: one to three words, very [...]